LinkedIn Campaigns
Import a list, design the sequence, and let it run — connect, wait, message, follow up. Automation stops the moment they reply.
Key takeaways
- Named campaigns with a visual sequence builder — connect, like, comment, wait, message, follow up, plus connected/reply checks.
- Import prospects from CSV or Excel. LinkedIn profile URL is required; name, company, title, email, and extra columns become personalization.
- Default sequence: connect with an AI note → wait 2 days → check accepted → AI message → wait 3 days → if no reply, one follow-up.
- AI writes from your campaign brief: product, audience, pitch, benefits, tone, extra instructions, and links you can attach to message steps.
- Schedule weekdays and hours, pick which LinkedIn accounts run it, and watch the pipeline: prospects → sent → accepted → messaged → replies.
- The moment someone replies, automation stops for them and they appear in Replies for you to handle.
- Plan caps concurrent prospects: 5 on Starter, 15 on Pro, 40 on Agency.
- Runs in its own Chrome profile next to the Comment Agent, so public comments and campaign outreach can happen at the same time.
Cold connection requests and generic DMs rarely convert. The version that does — engage, connect with context, wait, then write something specific — is slow to run by hand. LinkedIn Campaigns is that loop as a visual sequence you design once, then run against a list you import.
How a campaign works
- 1
Create a campaign
Give it a name you'll recognize later — "SaaS founders — August" — then design the sequence. A default is already there: connect with an AI note, wait two days, check they accepted, send an AI message, wait three days, follow up once if they haven't replied.
- 2
Build the sequence
Drag steps into order. LinkedIn actions: send a connection request (optional AI note), like a recent post, comment on a post. Messages: AI message or follow-up, with your own text if you prefer, and an optional link from the campaign's link list. Delays: wait N days. Conditions: "are they connected?" and "did they reply?" with yes/no jumps to another step.
- 3
Import the list
Download the template or import CSV/XLSX. The only required column is a LinkedIn profile URL (linkedin.com/in/…). First name, company, job title, and email are optional. Extra columns are kept as variables the AI can use.
- 4
Brief the AI
Product name, what it does, who it's for, the pitch, key benefits, tone, and extra instructions. Add named links (demo, case study, calendar) and turn "Include link" on any message or follow-up step that should use one.
- 5
Schedule and run
Pick days of the week and a start/end time. Choose which connected LinkedIn accounts run this campaign. Start from the campaign card or the Run tab. The live log narrates each step; Analytics fills in as people move through the sequence.
What you can put in a sequence
| Step | What it does |
|---|---|
| Send connection request | Sends a LinkedIn invite. Optionally include an AI-written note that references their profile or content. |
| Like post / comment on post | Engages a recent post. Comments can be AI-written or a line you wrote, with {first_name} personalization. |
| Send AI message / follow-up | Sends a message after they're connected. AI uses the campaign brief, or you supply the exact text. Optional link from your link list. |
| Wait / delay | Pauses that prospect for N days before the next step — the gap that keeps this from reading as a blast. |
| Check: is connected? | If yes, continue (or jump to a step you pick). If no, wait and recheck, or jump elsewhere. |
| Check: did they reply? | If yes, automation stops for them and they move to Replies. If no, continue or jump — usually to a follow-up. |
The default sequence is a starting point, not a trap. You can add extra waits, drop the connection note, insert a like before the invite, or skip follow-ups entirely. Branch targets are step numbers, so "not connected yet" can loop back to the wait instead of advancing.
Replies stop the sequence
The important rule: if a prospect replies, the campaign does not keep messaging them. They leave the automated path and show up in Replies — name, company, which campaign, with Open LinkedIn and Mark as handled. You take the conversation from there.
People, analytics, and Replies
- People: everyone imported into this campaign, with a status pill — Imported, Connection sent, Message sent, Follow-up sent, Replied, Completed, or Handled.
- Analytics: pipeline counts (prospects, sent, accepted, messages, follow-ups, replies) plus acceptance rate, reply rate, completed, and failed.
- Replies: a single inbox across campaigns for anyone who wrote back. Automation already stopped for them.
- Each campaign card on the list shows the same funnel in miniature so you can see which sequences are actually converting.
Schedule, accounts, and limits
Each campaign has its own schedule — which weekdays it runs and the start/end time. You pick the LinkedIn accounts that should work this list; if you don't pick, every connected account is used. Daily connection, comment, and message budgets still apply, and concurrent prospects are capped by plan: 5 on Starter, 15 on Pro, 40 on Agency.
Separate from the Comment Agent
Campaigns run in their own Chrome profile alongside the LinkedIn Comment Agent and Post Generator, so public-feed comments and per-person outreach can happen at the same time without sharing a browser window. Start a campaign from the Campaigns screen — import the list, then press Start. Don't start two automations inside the same profile at once; stop the running one first.
Setup checklist
- 1Connect LinkedIn in the desktop app; Campaigns get their own Chrome profile automatically.
- 2Create a campaign and keep or edit the default sequence.
- 3Fill in AI context — product, audience, pitch, tone — and add any links the AI may use.
- 4Import a contact list (LinkedIn profile URL required). Download the template if you need the column names.
- 5Set the schedule and pick which LinkedIn accounts should run it.
- 6Start the campaign and read the first few connection notes and messages in the log before you walk away.
Frequently asked questions
The Comment Agent engages on public posts by keyword, feed, or URL — it's for visibility in conversations. LinkedIn Campaigns work a list you import through a sequence you designed: connect, engage, wait, message, follow up. They're complementary and run in separate browser profiles.
Concurrent prospects are capped by plan: 5 on Starter, 15 on Pro, and 40 on Agency. People who have finished or been marked handled no longer count against the cap.
Campaigns start from a list you import — CSV or Excel with a LinkedIn profile URL column. Build that list however you already do (Sales Navigator export, a spreadsheet, a recruiter file). Extra columns besides URL, name, company, title, and email are kept so the AI can personalize.
The "Check: is connected?" step can wait and recheck, or jump to another step. They don't get a DM until that check passes. You can see Connection sent vs accepted on the People tab and in Analytics.
Only as far as your sequence goes. The default is one follow-up after a wait, then they're done. If they reply at any point, the rest of the sequence is cancelled and they appear in Replies.
Yes. Message and follow-up steps have an AI-generated option and a custom-text option. Custom text supports {first_name}. You can also leave AI on and add step-specific instructions that override the campaign default.
Yes. Each campaign has its own list, sequence, AI brief, and schedule. One campaign runs at a time in the shared LinkedIn campaign profile — stop it before starting another. Replies from every campaign land in the same Replies view.
Yes. Pick which connected accounts should work the list. If you don't pick, every connected account is used. Accounts take turns through the sequence rather than fighting over the same browser.
It runs locally in your own Chrome profile with human-paced timing, daily budgets, a plan-capped number of concurrent prospects, and a hard stop when someone replies. No tool eliminates risk, but volume here is meant to look like an attentive person, not a blast tool.
No. They use separate budgets and separate Chrome profiles. Running both means both budgets are in play — account for that before raising either one.